Back before deregulation the service was much better, but prices were higher relative to cost of living. Part of the reason it was less crowded back then was because it was more expensive. Those who prefer that can fly business class today. The service & prices will be comparable to the good old days.
My dad flew over half a million miles on United airlines in the 1960s. I still have the bronze medallion that they sent him. Some of my earliest memories are of the old Winnipeg airport, going to meet him when he came home, often on Air Canada, often on United.
Back then, he was a VP, sales director for a Canadian firm and he covered the entire USA, but he flew economy, even though his company would have paid for first class, he thought that was wasteful.
His 1968 Ford Country Squire, bought new, was $3,800. His usual ticket price, in economy, was between $500 and $1,000 round trip.
Very few on this forum, and very few of the current population, would be flying anywhere if an economy ticket was 1/4 the price of a new car.
If it was $7,500 to fly NYC to LAX, none of you guys would be flying, and none of you would be complaining about the behavior of your fellow passengers because people dressed up, they wore a suit for the big occasion of flying, and they absolutely did not take it for granted.
The dramatic improvement in accessibility, affordability, because of the dramatic lowering of costs for air travel is truly remarkable. Roughly speaking air travel costs a 10th of what it used to.
So, where it used to be for the elite, and the wealthy, who would dress up, behave appropriately, and be served a roast, carved by a flight attendant, on actual china with metal cutlery, now, air travel is a low cost commodity, in which the costs have been squeezed out. Just about anyone can afford it.
I actually had this conversation sitting next to a businesswoman on a United flight several years ago. She was complaining about what had happened to air travel, how the product was so much cheaper, and she talked about the advertisement with Jennifer Aniston, who was flying in first class, and, in the ad, had a “horrible dream” that she was back in economy.
The businesswoman lamented that her United accommodation, on which she had paid $1,800 to fly round trip across the country, and connect to Hong Kong, was nowhere near as luxurious as the Emirates flight depicted in the ad.
So, I pulled up the Emirates flight from New York to Hong Kong, and got her a price for that luxury.
$75,000 round trip. Not a typo, more than an E Class Mercedes at the time.
So, her $1,800 round trip ticket half way around the globe was an incredible bargain.