I think hate is primarily coming from execution. Constant on and off at stop signs etc.10 billion is still 10 billion. It's not like starters are failing any sooner than starters of the early 2000's. I would argue that hybrid powertrains are harder on engines with regards to oil burning and people aren't complaining about that.
Manufacturers who haven't already will just add a button to turn it off.
Personally, I think there were numerous other issues they could tackle before this.