Originally Posted By: jstutz
A good point would maybe be, if it only takes 40% the energy to make, how come it dont cost 40% the cost of regular oil.
Because price and cost aren't necessarily related in the least.
For example, a cup of Coke at a ball game is something like $5. The actual price that the vendor pays for the Coke syrup, CO2, water, cup lid and straw is probably somewhere under 5 cents. Yet they sell it at a 100% markup solely because they can.
I suspect that motor oils follow a similar pattern; they went up drastically in price due to the oil price increase a few years back, yet haven't dropped in price now that oil has decreased in price. They're just charging us more because we can. Price is more of a marketing function than anything else- it affects product placement, branding, etc...
Honestly, from a business perspective, it's interesting to see how they're marketing and pricing motor oil; the holy grail would be to differentiate themselves from the vast run of SM/SN oils and thereby decommoditize (is that a word?). The problem is that with the presence of standards such as SN, GF-5, Dexos-1, etc... it makes oils fungible within a category, and when they're fungible, people buy based on price. Like people have said around here, any SM rated oil will do the job for 5000-6000 miles (so why spend more money?).
The marketers have an uphill battle- they can't really quote HT/HS specs or other objective measures, because they're somewhat open to interpretation, and also tend to paint their oils into a corner when compared to vague claims like 'Protects in ways other oils can't." or "Like liquid ball bearings".