as a 4th gen mazda 3 owner i gotta say mazda 3

no turbo
no touchscreen-- especially no massive screen sticking out the console!
no over the air updates (but the car is still connected. i guess you have to explicitly write to mazda to disable it)
manual transmissionmission (not valid for n. american market i guess)
the only fancy items on my car are folding side mirrors, headlight sprays, seat heating, rear parking sensor (no camera) and HUD