I have interviewed several engineers in the oil filter industry and two were willing to give me oil filter time limits. One said two years for cellulose filters and the other said three years but didn't qualify the type. Both admitted there was some safety factor built into those recommendations. It's all about the media. How long can it withstand the chemicals and chemical reactions in the oil? I was told that the media manufacturers actually do tests and there are specs that indicate the service limits of the media. I imagine that would be difficult info to obtain and you'd have to know EXACTLY what media is involved.
Whats going on with your oil is a vital factor and IMO filter life is linked directly to oil condition. Nasty oil full of moisture and oxidation byproducts will likely lead to media failure... at least with a cellulose, or part cellulose media.
SuperDave is right about the cellulose vs full-synthetic media. There are blends of cellulose and full synthetic that would fall into the cellulose category for the purposes of this discussion.
For myself, and FWIW, I have set three years as a max for any filter on my engines. This also happens to be my maximum OCI. I have mileage or hours only intervals on my car, trucks, farm equipment and small engines. Seldom do they go out to 3 years, but one tractor did and the used oil analysis was great. Normal is 18 months to 2 years. And I feel great about it because I have done the homework and am confident in my knowledge and choices.
BTW, I autopsy all my filters and did so on the three year interval... it was a "mere" cellulose filter (old tractor with no filter options) and it was fine. Believe I posted the pics... this was some years ago.
At the end of the day, I would be totally confident in running a full synthetic filter (such as the M1) out three years.