I've run 20W50 all year round, for year after year in Australia. We just don't have the cold starting issues that other countries have. I don't use 20W50 anymore, but I do like a good drop of 15W40. You should only get as much cold starting ability as your climate requires, anything more and you are sacrificing Noack Volatility and Shear Stability for a starting ability that you don't need. It's a poor bargain.
Look at the Mag-1 web page, they have excellent spec sheets.
https://mag1.com/products/
Mag-1 HDEO (diesel engine) 15W40 (CK-4) convention has a Noack = 10%,
Mag-1 PCMO (petrol engine) 10W40 (API SP) conventional has a Noack = 9.9%,
Mag-1 PCMO 5W30 full synthetic (Dexos1-Gen3) has a Noack = 12%,
Mag-1 PCMO 0W20full synthetic (Dexos1-Gen3) has a Noack = 13%.
Given the price difference between conventional and synthetic in Australia, I see the logic in running a thick conventional over a thin synthetic, and change it every 10,000km (6,200 miles).
Australia and Europe are lucky, they still get cheap but good quality 15W40 PCMOs, that can run in most average cars. In North America, 15W40 seems to mostly be a HDEO grade.
More 15W40 talk here, with oil formulator Joe
I already talked about this oil in other threads but i really ask myself how can pour point be so low (-45c) and flash point be so high (245c) for such a cheap oil? These are similar to the SHU 5w40 and even better than most euro grp III 5w40 available. Also it is SN rated and the newer batches are SN+. I suspect it is not made from grp I at all but more likely grp II or even a mix of grp II and III or GTL with low VII. Do you have any other infos about the oil such as NOACK and HTHS? I suspect this oil to be better than what it claims on the jugs for obvious reasons and a great bang for...
Having said all that, I mostly just buy on price. I use most oil types without concern.