Originally Posted By: LoneRanger
Because in the US the EMV chip is meaningless for fraud prevention. You drop your card in a parking lot anyone can go use it as a chip read transaction or do a traditional swipe. The only difference is who eats the fraud loss.
Ahh, I see. We have the other system you mentioned, where the chip card and PIN entry are the norm. If you insert your chip card, you must enter your PIN. There are the RFID tap transactions, but those are limited in size and daily totals, as I recall. When it comes to swiping, certain merchant providers have, by software upgrade, simply disabled the magnetic stripe reader. In a lot of places, if your chip fails, you're finished. Similarly, if you have a prepaid credit card, you're finished before you start. So, as you pointed out, card-present swipe transactions are mostly finished up here.
Transactions with the card absent (aside from online transactions with the code on the back) are exceedingly difficult at most terminals, too, and then there is the liability shift you mentioned. It only gets more difficult with terminals asking clerks for more information and hiding the option behind more obscure menus and manager passwords. The main risk, if I lose my card, is someone using the tap feature, which I never use myself. The card providers claim there is no customer liability for that, but I'm not so convinced, at least in the long term. My view is if I simply never use tap, and someone steals my wallet and starts using tap, I at least have an historical record to point to. I never used tap for the last five years of having the card, so why would I start now?
oil_film_movies: I see the point being made, now. You guys are sort of in the place we were a couple years ago. At that point, a person could choose what to do at the terminal, assuming it had both a chip reader and magnetic stripe reader. If you had a credit card, you could swipe it and sign your invoice, or, you could use your PIN and insert the chip. With a debit card, it would be swipe and PIN or chip and PIN. Now, at many terminals, the swipe option is gone. In the current U.S. scenario, while merchants might prefer the customer use the chip and PIN, and the terminal is set up to allow it, and card providers may be doing some advertising campaigns, many will never switch their habit until forced. People still try to swipe regularly up here. Habits are hard to break.