Conoco phillips oil brands. similar or unique?

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In just purchased a 2010 fusion v6 and chose to use MC 5w20 syn blend. Alot of stores in my area have kendall GT1 in all their formulations from blend to full syn. I understand motorcraft is a great oil but is it similar to the liquid titanium formulations? I know they have started the marketing game just like all the others but just wondering.
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They are close but the Motorcraft is tweaked a little more towards to what Ford wants. Either would be fine but out of those two, I would use the Motorcraft.
 
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