Canadian Tire (q. for Canadians here)

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I noticed that this store has Energy Conserving written in the API donut on the back of their 10w-40, 20w-50, and 5w-50 motor oils. These oils are probably not energy conserving types, since that is normally achieved only by the xw-30's and Mobil 1 0w-40. I thought the API symbols were trademarks, and had to be used correctly. Have any of you noticed this at your local stores?
 
I asked the API about this, and they replied saying Canadian Tire had not even renewed their license for this year. So, not only are they lying about the "energy conserving" motor oil, all their house brand oils are using the API symbols without permission. This raises warranty questions for people who use their oils.
 
What about lawsuits? about misleading labelling to millions of consumers. Recently I took my alternator to three stores before I found one where the equipment was working. Begs the question. How do their mechanics test the alternators at the stores where the equipment was not working? I suspect each time the alternator is suspected they simply recommend changing it.
 
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