However it's done, sequential lighting had to be designed and paid for, raising the cost of your vehicle.
In my opinion, they fall into "showroom (or TV commercial)" options.
The light shows are simply some lines of programming code. The cost in state-of-the-art lighting are the complex (software-controlled) fixtures, which have many more elements/components and ornamental features than the simple bulb+parabolic reflector+lens lights of the past.
But there can be some cost benefit in harmonization of the hardware, where a single, universal fixture can be programmed to meet varied regulations by employing certain elements, or combination of elements, to meet the photometric requirements of a specific market.
Look closely, and the vehicles with sequential signals do retain a stationary flashing element, which is required to satisfy the regs. With the sequential part, I'm not certain offhand whether they are explicitly permissible, or just implicitly, which allows them to be used in practice.
The pulsing CHMSL, a simple add-on-like a motorcycle's headlight modulator-seems OK in theory.
Then, for the sake of argument, why stop with brake lights? Maybe some intrepid traffic signal engineer in one town can have their red lights pulse, or the yellow pulse, since that will garner more alertness and in theory be better, right? Another town may decide that a pulsing yellow is good enough. And so on…with every town having their own variation of red/yellow/green, instead of the single, universal practice.
Moar/different is justified, because it's better, no?