Cadillac unveils upscale car sharing program
"Called “BOOK by Cadillac,” the program allows participants to essentially drive like an automotive journalist, albeit for a flat fee of $1,500 a month. Subscribers can choose virtually anything in the brand’s product line and be able to exchange vehicles on a whim or whenever the need arises. That means someone can, say, take a racy ATS-V out on an extended jaunt through twisty mountain roads one week, then move into a large and in charge XTS for an interstate business trip, and/or secure a full-size Escalade SUV to tackle an onslaught of January snow storms."
"That $1,500 charge also covers all maintenance and insurance, not to mention detailing and “white glove” concierge delivery and exchange. While that’s steep, compared to making lease or financing payments (see below), it applies to top-of-the-line Platinum trim level and rip-roaring high-performance V models – the cream of Caddy’s crop. And of course, given the tenor of the times, cars can be reserved via a smartphone mobile app."
"Called “BOOK by Cadillac,” the program allows participants to essentially drive like an automotive journalist, albeit for a flat fee of $1,500 a month. Subscribers can choose virtually anything in the brand’s product line and be able to exchange vehicles on a whim or whenever the need arises. That means someone can, say, take a racy ATS-V out on an extended jaunt through twisty mountain roads one week, then move into a large and in charge XTS for an interstate business trip, and/or secure a full-size Escalade SUV to tackle an onslaught of January snow storms."
"That $1,500 charge also covers all maintenance and insurance, not to mention detailing and “white glove” concierge delivery and exchange. While that’s steep, compared to making lease or financing payments (see below), it applies to top-of-the-line Platinum trim level and rip-roaring high-performance V models – the cream of Caddy’s crop. And of course, given the tenor of the times, cars can be reserved via a smartphone mobile app."