Originally Posted By: Hokiefyd
Well, I continue to believe and say that this kind of stuff is something that every automaker does. Many people think that only a select few do it, but it's just not the case. The bottom line is the performance of the vehicles and the safety of the customer. Would/should/could BMW have acknowledged the problem sooner? Maybe; I don't have all the info (and I'm sure that neither Jalopnik nor Nightline have it either), so I don't want to cast judgement on it. Nothing worse than people throwing stones when nobody knows the whole story.
I'm just glad when a situation does come to the point of the vehicles getting fixed.
I agree, but I take a different view of recalls than many do. For one, like you I see it as a good thing that the automaker is acknowledging the problem and fixing it for free.
At the same time, because of the way these are often sensationalized to produce out of proportion mass hysteria, its good from a potential investors POV so long as they believe the company is otherwise sound, also a well publicized recall (and the more sensational the better from this POV) will really hit the stock price hard, and when the initial panic subsides, and the stock has flattened in its decline, there is a healthy profit to be made from an investment POV.
Finally, from a consumer POV the above also impacts dealers and their sales targets. To move the stock they need to, the only tool they have to deal with the negative press is slashed prices - often deeply slashed. Again, so long as one is satisfied the product is sound, there is simply no better time to buy. This can even trickle down to the used car market, and I saved $1,500 on the market value of the car in my sig by buying it when the accelerator recall was at its peak frenzy - even though that had nothing to do with this model year.
I suppose it depends on your outlook. Where others see the glass half empty, I see it half full and act accordingly.
-Spyder