Honestly, I don't think it matters a huge amount. I've used a number of good quality filters and never had a problem (don't know what kind of problem I'd have.....)
I've used NAPA Gold (Wix), AC Delco (on my truck now), Purolator, the better made Fram filters... I think that's it. Whatever I can find a good deal on, I'll use as long as its not a piece of junk.
Personally, the only time I see an oil filter making a noticeable difference is during very long OCI's, well over 10,000 miles. Then, you'd better have a solid preventive maintenance process in place, with the filter choice part of your maintenance plan analysis. Anything less and you'll be fine with any well made product.