It depends on the area. Costco gets the fuels from the nearest gas terminal. So, if the gas the terminal is owned by Exxon, then you'll get their Synergy additives. There is a Kroger gas station nearing my area and always sells the cheapest gas within that perimeter. I talked to the cashier where they get their fuel deliveries and I was told it's Shell unbranded. So, the fuel they sell contains V Power additives.
They may get the base fuel from Shell/Exxon, but the detergent package for each of those vendors are added at the terminal.
The Kroger fuel will get a generic detergent package , designed to meet government standards.
Doesn't necessarily mean it is a bad fuel, but why would Shell/Exxon (or any other TT provider) spend the money for TT branding, spend the money for marketing, spend the money for developing a detergent cocktail, to sell it no-name at a supermarket chain station?