Basically. Or, they could be doing it to save money because they intend their oil to be used only for certain kinds of cars.
"Stouter" can mean different things in different cases, and there are many different kinds of additives to skimp or not skimp on. The point is that the additive packages are matched to the metallurgies and designs of engines with matching specs. This usually means lots of ZDDP, for example.
A modern engine, by contrast, might want a different mix; perhaps it doesn't need as much ZDDP but would love an oil with highly resilient base stocks, say for deposit control and oxidation resistance. Modern turbo engines come to mind. Thus, "stoutness" for those engines means something different.
An API SM oil might be considered "weak" for old engines but "stout" for new ones; the opposite may be true of an SJ oil.