I tried to order my 2006 RAV4, but week after week went by and my salesman said my order wasn't being taken by Toyota...I was mystified, but he said they didn't necessarily accept every order that was submitted to them.
I was visiting the showroom to talk about this when a saleslady I hadn't worked with told me "they" were waiting me out until I gave up and bought a Lexus RX350 instead...anybody trying to order a "RAV6" with lots of options was being forced into a waiting game. I took this to mean Toyota was behind it, but I suppose it could have been a game the salesman was playing.
Sometime after this, I got an email from the parent company of the dealership asking me about my "experience" and I unloaded, said I was having a terrible time and driving other vehicles (got close to committing to a V8 Dodge Magnum and was glad I didn't do that) so I wouldn't have to deal with Toyota anymore. This got back to my salesman and he called me with an attitude because my comments were a black mark against him with his boss...told him I didn't care and that they'd better cancel my order. He called again the next day full of apologies and said they found "my" RAV4 on a boat on its way to the US, except it didn't have the premium sound system. I told him that was good enough and the deal was back on.
Then, just before delivery, the salesman called me and said that we need to schedule my appointment to have my car driven to a nearby state to have the heated leather seats installed. It was a huge sticking point with me to have the car delivered with premium OEM seats, but the car on the boat actually had cloth w/ no heat. I was exasperated, but had totally dropped my car search and was a few days from having a car I really wanted...the salesman swore that the materials were all OEM and my car would only be gone for 2 days. I caved.
Of course, I saw a RAV4 with factory heated seats sometime later and the switches for mine were totally different. I'd guess the leather was not Toyota, either. Everything worked fine until I traded the car in 8 years later, at least. Bugged me that some hundreds of the earliest miles on the car were with somebody I didn't know driving...
I bought my next car off the lot. I'd only consider ordering a new car now if the car industry were slumping and they were desperate for business...less likely to play games then, I would think.