Any recommendations on new "car buying" brokers?

Looks like the SIL is going to purchase a new F150 (Lariat or above for the auto 4wd/ prefer 2.7L)

Think it might be best for SIL to go through a car buying broker.

Any recommendations for a broker? SIL lives in the greater Denver area.
Go to Edmunds.com. See what she should pay for the car in her zip code. See if any factory to buyer cash is available and deduct that. Gives you a purchase price starting point. Think Edmunds may have a buying service if you prefer. Hope this helps.
 
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The car salesman has zero authorization to sell you the car at a new car dealership, the salesman has to go to the general sales manager, and the buyer is not present when that happens.

I'm always present and negotiate my own deals with the sales manager or GM.

So, a broker turns the table on the negotiation process, the broker can't approve the deal either, has to go to the buyer for approval. Having a broker levels the playing field.

For myself that would really complicate the purchasing experience and seems like it would cost the consumer more money.
 
I'm always present and negotiate my own deals with the sales manager or GM.



For myself that would really complicate the purchasing experience and seems like it would cost the consumer more money.
You might be a negotiating savant.

Almost every study returns this--two things you should never represent yourself in is negotiations or court.

The central question is not simply, “Can I negotiate?” It is: What would an avoidable mistake cost compared with the cost of professional help? If the downside of a mistake is large, independent advice is usually worth obtaining before making commitments or signing anything.
 
Been watching Tomi's videos for a few weeks now.....they are great.
I've watched him since spring 2025. Bought a lot of new vehicles myself, but have learned quite a bit from his info that I used recently. One thing I like about him is that he is upfront and says you can do what he does (and you can) but you pay him to avoid the stress. Also he uses the website visor.vin which is amazing for finding vehicles, and is much better, in my opinion, than cargurus or autotrader.
 
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