Any recommendations on new "car buying" brokers?

Looks like the SIL is going to purchase a new F150 (Lariat or above for the auto 4wd/ prefer 2.7L)

Think it might be best for SIL to go through a car buying broker.

Any recommendations for a broker? SIL lives in the greater Denver area.
Go to Edmunds.com. See what she should pay for the car in her zip code. See if any factory to buyer cash is available and deduct that. Gives you a purchase price starting point. Think Edmunds may have a buying service if you prefer. Hope this helps.
 
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The car salesman has zero authorization to sell you the car at a new car dealership, the salesman has to go to the general sales manager, and the buyer is not present when that happens.

I'm always present and negotiate my own deals with the sales manager or GM.

So, a broker turns the table on the negotiation process, the broker can't approve the deal either, has to go to the buyer for approval. Having a broker levels the playing field.

For myself that would really complicate the purchasing experience and seems like it would cost the consumer more money.
 
I'm always present and negotiate my own deals with the sales manager or GM.



For myself that would really complicate the purchasing experience and seems like it would cost the consumer more money.
You might be a negotiating savant.

Almost every study returns this--two things you should never represent yourself in is negotiations or court.

The central question is not simply, “Can I negotiate?” It is: What would an avoidable mistake cost compared with the cost of professional help? If the downside of a mistake is large, independent advice is usually worth obtaining before making commitments or signing anything.
 
Been watching Tomi's videos for a few weeks now.....they are great.
I've watched him since spring 2025. Bought a lot of new vehicles myself, but have learned quite a bit from his info that I used recently. One thing I like about him is that he is upfront and says you can do what he does (and you can) but you pay him to avoid the stress. Also he uses the website visor.vin which is amazing for finding vehicles, and is much better, in my opinion, than cargurus or autotrader.
 
Does she know exactly what she wants?

Contact via email or website the 10 closest dealers. Tell them exactly what you want and ask for an out the door price. 8 will play games. If you’re lucky you will get 1 or 2 good offers. Worked for me twice.
I've used this method and found it to work pretty well.
It helps if you know which dealers in your area will play.
Once you have a solid price on hand, you can negotiate down from there.
 
It helps if you know which dealers in your area will play.
Part of this is knowing which dealers are part of which dealer groups or wholesale zones, which they try to keep close to their chest. If you try three Toyota dealers (from the same umbrella group) and they all come within $50 of each other, but are an hour away from a different zone, you might be getting snookered.
 
Almost every study returns this--two things you should never represent yourself in is negotiations or court.
LOL!! This is a car purchase not a criminal case in court.

What would an avoidable mistake cost compared with the cost of professional help? If the downside of a mistake is large, independent advice is usually worth obtaining before making commitments or signing anything.

As long as you can read and comprehend what you sign then no need for anyone else to do it on your behalf. When it is my hard earned money I trust only myself when making vehicle purchase.
 
LOL!! This is a car purchase not a criminal case in court.



As long as you can read and comprehend what you sign then no need for anyone else to do it on your behalf. When it is my hard earned money I trust only myself when making vehicle purchase.
That’s all fine and dandy if it works for you, but how many times does the average person buy a car? For most folks it is the second most expensive purchase they will make. To think you can out negotiate someone who does it on a daily basis is foolish. Sure, you might get a killer deal because you waited til the end of the month in middle of week on a rainy night on a car thats been sitting there for 4 months, but how often does that happen? With that said, I dont think that means that you have to have an advocate to buy a car, but if you are going to without you need to do your homework ahead of time regarding price, availability, financing to keep yourself from making a bad financial decision. I would wager over 50% of the people today setting foot on a dealer lot dont do any or very limited amounts of it. I will tell you from personal experience dealers do not like buyers that do homework as it is much harder for them to pull their normal tricks/routine on.
 
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I will tell you from personal experience dealers do not like buyers that do homework as it is much harder for them to pull their normal tricks/routine on.
I refuse to deal with snakes and liars. I only negotiate with honest and forthright dealers and staff. I know before walking in what I'm going to pay within a few bucks.

The consumer has to understand that vehicles need to move quickly. End of month you can even get some vehicles below invoice and have the holdback fees taken off. To sweeten the deal you choose a model with lots of options and get it for base price.

One important thing to consider is economics 101. Supply vs demand. An example was the Ford Bronco rolled out during COVID. Zero negotiation power for consumer. 80K vehicle was selling for double that when it hit the dealer floors.

My Honda Passport was not a popular model as CRV and Pilot. I negotiated a base model no options Passport MSRP price for the Trailsport with a couple grand of options. It had been setting at the dealers lot for almost 4 months. CRV's and Pilots are much harder to negotiate due to the high demand.
 
For anyone interested in a behind the scenes look at how dealerships operate, I would highly recommend checking out Don’t Get Taken Every Time by Remar Sutton. He is a former car dealer and takes you thru scenarios how they work to get your last nickel out of your pocket.

Sample: salesman says we can sell you this car for 35k, and you offer 30. “I’ll take this to manager”. Quite likely they go grab a coke and don’t go near management while you and SO discuss things in their office which is very likely BUGGED. So if you are in salesman’s office and want/need to discuss financial matters, text each other.
 
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My random rant: CO taxes rebates as part of the purchase price. Chaps my hide as it's clearly a cash grab.
 
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