I think Carlos Ghosn, CEO of Nissan / Renault said it best: GM's problems are not insurmountable. The key to having a successful car company is: you must produce high quality, desireable cars that sell well, at a profit. If your cars sell well at a profit then things like brand management& brand loyalty fall automatically into place without any effort on the companys part - the satisfied customer takes care of all that. GM is typical of a company that has gotten so big it can't maneuver fast enough to keep up with todays swift moving markets. While GM's union costs aren't helping the situation, the fact remains that if GM had a car line of desireable, high profit fast selling cars that kept all their factories humming 24/7 the unions costs would be a much smaller component of the companys costs. Now all this didn't happen in 2 weeks - it has taken 20 years of ho hum malaise at the top to get GM into the fix they are in. I am afraid it will take several years of drastic reforms to get the behemoth we call GM to become a focused nimble player in the current and future market place. Their corporate structure is so rigid, they may not make it. Sorry for the long post DV