Amsoil's New Ea Air Filters

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Originally posted by Pablo:
vad and LarryL - I understand marketing but why do you and others always call Amsoil out? Why is the bar higher for Amsoil? I included Fram and AC DElco because their marketing crap is pretty much the same.

Fram and AC Delco don't charge super premium prices for their air filters.
And STP undercuts both of them with some very good product.
The most of us would give the new filter a try if Amsoil would price it within reason.
At least initially, until the independent testings come in showing how great the filter is.
 
There are tests 'out there' on air filters that give info one can use in a purchase. And it's Amsoil that holds themselves a little higher, not us. Did I not say that I would buy the Amsoil air filter, even if it costs more, if there was something to base a decision on? Sometimes a practical test gives you more information than a marketing splash from a manufacturer's web site. I'm not an Amsoil slammer, I just believe that if they say their products are a technical step above others, then they should supply more info. Amsoil, goes it alone on some issues and that's fine. If you're going to be different, you might not have to be a little better, but a whole lot better (loose quote from Steve Jobs about Apple computers). Amsoil is the one that brought their products into the technical arena. The marketing went someplace else, and that would be toward the majority of the consumers that may not really understand much and just need a shove. I really don't need a shove, and graphs and pictures don't do it, if they are nothing but hype.
 
Maybe not, but drop the 4-ball wear test and publish something else. I'm in the middle of some oil filter testing than is based on some practical steps and used oil analysis, no lab only testing. Amsoil must be getting enough sales from the general public, and our segement, bitog, is not on their marketing map.
 
This http://www.amsoil.com/products/ea_filters/EaA.aspx is distractiong because there is no information, just some pictures and a graph with no backup, just marketing hype. Where did the comment about Fram come from. We are talking about Amsoil's new filters. It's nice that Amsoil has a new name for their filters and that they are full of these tiny fibers, but after looking at this stuff we know nothing more about the filter other than some more marketing hype. These new filters may just be the best thing on the market but how would we ever know. I would actually pay for one, well over twice what I pay now for an AC Delco, if I could figure out what I was getting. And, if Amsoil is replacing their previous, washable filter, with this filter, then I think they are hearing the market and moving in the right direction. I like doing business with someone that learns from the market. I just wish they would let us in on what they are selling instead of telling us that they are Amsoil and that's good enough.
 
Amsoil does not use the 4-ball wear test as their main focus, the naysayers do.

All of the many tests used are ASTM certified industry standard testing methods as shown on any the data sheets.
 
Look at the 4 year cost comparison chart. They suggest the comparable K&N filter costs $54.97, but when they factor in the cost for sufficient cleaning solution and oil to service the filter TWICE, the K&N's four year cost leaps to $134.77. $79.80 for a cleaning kit? I don't think so. I agree the filter looks promising, but these misstatements concern me.
 
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