chenobylite--
My attitude is that for the last 32 years, AMSOIL has been posting data and publishing comparisons.
In all that time, not a single company whose products were compared has sued for defamation, false advertising, or any similar reason. A number of them have improved their products, so they might not look as bad the next time. Based on that record, I see no real need to personally have the backup paperwork from Southwest Research at my fingertips in case someone wants to know if the product will work well in his Belchfire 88 or other application.
Now, if you percieve this as a crappy attitude, not much I can do about it. I prefer to see it as an attitude that I will eat breakfast tomorrow whether I sell a quart of oil (or an air filter) or not. There is no need to make unwarranted claims--most folks don't believed the warranted ones anyhow.
If you don't want to do business with me, fine. Note that I don't solicit on this board, but encourage folks to contact Paul, Michael or Too Slick (think he is still a sponsor). If you opt not to use AMSOIL because of my attitude, then I feel you are the loser, not me.
Based on my average monthly business activity, I'm happy to say that most of the folks I have talked to or dealt with don't have the same opinion about my attitude.
And, as Mike pointed out, the avatar just appeared by my name one day.
The new AMSOIL filters are being produced in several different plants. Some of them are orange plastic and blue media, others are black and white. Performance and quality are the same in either case, and, far as I can tell, few folks much care about that since they aren't normally visible.