>>Also like Amway reps, many Amsoil reps are far more interested in setting you up as a distributor under them than in actually selling the product to you.
The smart ones will always offer the customer an opportunity to purchase products at a lower cost.
The dumb ones won't even mention the possibility, because it might cut into their retail sales.
No AMSOIL dealer makes money unless there is product sold. AMSOIL doesn't make money unless the product is sold.
Do some AMSOIL dealers make wild claims? In the over 25 years I've been handling the products, I've heard a few. Some are just from ignorance, some aren't. Have I met some dealers who conduct their business in a manner I consider at least a bit unethically--you bet. But most of the dealers and Direct Jobbers I've met over the years are very nice people, who conduct their business in a straightforward manner, and feel that a successful transaction is a win-win for both sides.
Yes, AMSOIL is a blender. Yes, they buy a lot of PAO basestock from ExxonMobil Chemical. Yes, they buy additive packages from Lubrizol (as well as others). For years, AMSOIL and Lubrizol have worked together in the additive formulations-- it isn't just something off-the- shelf from a supplier.
Far as the distribution method---nothing else worked 33 years ago. The big autos weren't interested, the big oils weren't interested. A few folks found out about it, and showed AJ how a superior product could be successfully marketed by word-of-mouth. If it weren't for the AMSOIL dealer network, the company would have disappeared years ago. As a result, the company has a vested interest in keeping the dealer network. That's why you won't see AMSOIL sold at Walmart or Costco for less than dealer cost (unlike Mobil 1).
Since growth has been double digit for the last 7 or more years, something must be working. Quite frankly, the fleets with AMSOIL accounts don't give a fig how it is marketed--they just put their orders in to the company. The retail stores don't give a fig either-they just continue to replace what is sold off the shelves.
As far as value is concerned--get over the cost per unit, and figure the cost per mile/hour of operation, along with cost of fuel, maintenance, replacement, etc.
And now I'll go pack for my Mediterranean cruise, funded by the exhorbitant profits I've piled up over the past 35 days!