Basically because I don't believe at all in MLMs.
What is there to not believe? They exist, they are legal and they offer the beleaguered consumer an alternative. They are less abused than standard gas station price gouging, yet seem to get some people all riled up. Like anything there are great examples (Amsoil) and there are terrible examples (Amway). Amsoil has no minimum buys, no return fees, no forced meetings, no forced recruiting and simply is no pressure. I agree with Don, there are a-hole dealers and the internet hasn't helped the image. However Amsoil has some great rules we must follow (like any type of marketing/sales). Here's a good one: Amsoil SPAM is absolutely forbidden. Boy, "traditional" sales should use that rule!
Penzdude makes a good point. I actually end up helping more people that actually don't buy from me. I don't really care, because I like oils and lubes.
I'd bet the farm Murrays buys it direct from Amsoil and not a dealer at a price lower than it sells to any of its dealers. So what do its dealers in the Murray markets think?
Of course they don't get the product delivered from a dealer, it is direct from the closest of 12 warehouses around the country. But it's the same price and the dealer gets a small commission. I'm sure as a store they can stock a bit more than most dealers (except Don
) and get some lower prices on volume containers.
Price was $6.99 per quart for the oil and $6.49 (I think) for the tranny fluid quart.
Even had a featured ad in the weekly flyer!!
Well the $6.99 is higher than MSRP for the ASL/ATM line ($6.75), so no deal there. If the ATF is $6.49, that is a good deal. $6.49 is lower than Murrays would pay today! MSRP is now $8.65. My bet it's old stock. They probably bought many pallets of cases 2-3 years back. Great that they have a flyer - get the word out!