Gebo,
I too am an Amsoil user, I am running the 0w-30 and am plenty happy with it. From everything I have read, the price of the 0w-30 when compared to how much the oil would thicken (or at least the SL version) out of grade and lead to performance decreases, plus some UOA's were showing low TBNs for low miles, so basically it was speculated that it wouldn't be able to handle 20,000-35,000 miles before being changed. So the users who only go 15,000 miles would be safe with the 5w-30 and 10w-30 (ASL & ATM) and it would cost less. As for the 5w-30 HDD, I am going to begin using it after my 0w-30 run, but a lot of users believe it can handle the contamination from V8 engines, so therefore can handle the full 25,000 miles while keeping low metals and a higher TBN for the same price as the 0w-30.
There are probably more reasons but I will let the experts put that input in.