Can't you donate $ directly ? Or more importantly, donate your time ?
Why do you or I or anyone else besides Bezos get to dictate, or think we get to dictate, where Amazon's money/donations go ?
Of course I do that.
The fact was that Amazon had the conduit. So I directed it. You’re comparing apples and oranges.
Perhaps you don’t understand that the point of smile was that the folks spending money, which turned into the AMZN overhead that was allocated for donations, could indeed dictate where it was going. The idea of that was good. I appreciated it. And I bought more from Amazon because of it. My money was channeled in part because that was a sliver, however small, of the outcome. Now that it isn’t, I’ll rethink what I buy from Amazon. My money, my decisions.