They're saying that they'll keep the brands separate. Not sure how this is going to work since they both are big in the west coast to Hawaii market.
https://www.staradvertiser.com/2023...to-buy-hawaiian-airlines-in-1-9-billion-deal/
https://www.seattletimes.com/busine...ka-air-to-acquire-hawaiian-airlines-for-1-9b/
https://www.adn.com/business-economy/2023/12/03/alaska-airlines-to-acquire-hawaiian-airlines/
https://www.staradvertiser.com/2023...to-buy-hawaiian-airlines-in-1-9-billion-deal/
https://www.seattletimes.com/busine...ka-air-to-acquire-hawaiian-airlines-for-1-9b/
https://www.adn.com/business-economy/2023/12/03/alaska-airlines-to-acquire-hawaiian-airlines/