They're saying that they'll keep the brands separate. Not sure how this is going to work since they both are big in the west coast to Hawaii market.
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Alaska Airlines to buy Hawaiian Airlines in $1.9B deal; both brands to remain separate, CEOs say | Honolulu Star-Advertiser
UPDATE: 11:02 a.m.
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Alaska Air to acquire Hawaiian Airlines for $1.9 billion
Alaska Air Group announced Sunday it has agreed to buy Hawaiian Airlines for $1 billion in cash plus the assumption of $900 million in debt.
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Alaska Air to acquire Hawaiian Airlines in $1.9B deal
The $1.9 billion deal will combine two West Coast-based rivals.