I would love to try the new Pennzoil but I didn't see a truck and SUV oil.There should only be conventional,high mileage,and synthetic.
For a company that gets so many things right, they consistently have no idea how to market their products. It's kinda bizarre.
But GTL is the only distinguishing feature between Pennzoil and the other name brand oils! They have to ring that bell constantly!Horrible marketing and they need to stop talking about GTL. So what. It's a great base oil, one of many.
For a company that gets so many things right, they consistently have no idea how to market their products. It's kinda bizarre.
Maybe @GenaFishbeck can provide some further insight into the whearabouts of these oils?
I wonder what this stuff is?Pennzoil Top Off Oil Full Synthetic motor oil
I wonder what this stuff is?
Oh, I noticed, but I thought it was a joke at first.That one kind of snuck in without anyone here noticing. Top Off Full Synthetic? Really?
What exactly is it?Oh, I noticed, but I thought it was a joke at first.
So I googled it, and turns out Pennzoil trademarked it last year.
Please don't.
Edit: I can think of one or two ways to market a "Top Off" product. Though I don't think SOPUS would go there...
If I had a GDI that consumes oil ? Think I’d top off with SAE30 to offset diluted oil …Oh, I noticed, but I thought it was a joke at first.
So I googled it, and turns out Pennzoil trademarked it last year.
Please don't.
Edit: I can think of one or two ways to market a "Top Off" product. Though I don't think SOPUS would go there...
Well, they might. The whole battle might just be shelf space at Walmart and auto stores more than targeting specific customers. I'd bet it is a far more complicated equation than we know. Of course, none of them saw Covid coming, but rather were banking on the strong economy continuing, which it would likely have done.
Then again, history is littered with motor oil marketing misfires.