Apple doesn't make money from advertising? Tim Cook has literally said he is looking to pivot the company towards services and advertising is one of those things that fall under the services umbrella.One company sells products and services to make its money but goes out of its way to protect my data and me even to the point of angering some authorities trying to usurp the law.
The other company makes money from advertising by selling my data and personal information, or allowing their associates and apps to buy, steal, and or leak it with not a care in the world about me.
Google may make money from advertising but their ecosystem is relatively open. And there's a lot of things you can turn off if you so desire.