It seems like it, however, for 2025 Jeep sales were actually up one percent.
General Motors knocked it out of the park with a 6% sales increase (GM has been the top selling brand in the United States for 60 years except for one year during Covid)
Ford and Lincoln up 6%
Tesla down 9%
Toyota Lexus up 3.7%
Honda up 1/2%
(Btw Honda just announced today its latest quarter profits fell 60%. That is not a misprint. Honda states, they have problems and need to restructure.)
I do have to say at the insane prices of some of these vehicles they should be bulletproof. However, there’s more problems with engines and transmissions and recalls that I can ever remember. Electric vehicles seem to have their issues too. The only thing is what I would think is the most reliable brand Tesla in the EV department still not helping sales.
If you look up what percent of GM vehicles sold in the US in 2025 were EVs... it's 6%... Exactly how much they increased overall sales. That's about 170K vehicles. It will be interesting what 2026 numbers are.
While Tesla US sales declined by 44K vehicles from 2024 to 2025.
Meanwhile Honda moved 40K Prologues (a GM product) in 2025. I'm not saying everyone who replaced their Tesla with something else got a Prologue or another GM product... I can tell you based on being in Prologue Facebook groups that many people with Prologues are first time EV owners. But there are some former Tesla owners.
What's interesting is... if the Prologue had not existed, would they have got a Honda CR-V instead, a Chevy Blazer EV, or a Tesla Model Y? We don't really know. But if we add Prologue to the GM numbers, GM grew EV sales 5x of what Tesla lost.
But by the numbers it's still crazy how many more EVs Tesla sells total. Tesla moved 600K cars in 2025 while GM moved about 210K EVs total in 2025. That's... 1/3 as many. Tesla is doing OK.
I don't think that is because Teslas are bad. Because they aren't. But there's just competition now.
In 2020, 80% of fully electric cars sold in the US were Teslas.
In 2025, it was about 46%. Almost half. Sure, Tesla offers a better ownership experience in many ways - order the car from the website or app from your couch without haggling, great mobile app, phone as a key, etc. But many people either don't care about that stuff or don't even know how convenient and awesome that stuff is because Tesla doesn't really do advertising the traditional way. So if you're just looking for "mainstream electric 2 row SUV" the Model Y isn't the only choice. Equinox EV, Blazer EV, Prologue, Mach-E, Ioniq 5, EV6, Toyota BZ, Subaru Solterra, etc. And that's the first few off the top of my head. It used to be simple, if you want an EV, you get a Tesla. If you want a gas car, you don't get a Tesla.
But once Tesla FSD Unsupervised is out, I think Tesla will again be unique and their marketshare will increase again. No other car will be able to drive you point A to point B while you are drunk, asleep, or working on your laptop. Heck, if we look at drivers over 85 years old, that's just over 4 million people. And one of the best use cases for self-driving cars are the elderly.
That's why they don't care about ditching the S/X and the 3/Y while getting refreshes and minor improvements are pretty stale. Once you again have something that no other automaker has, those things don't really matter that much.