10 years ago on all the off-road forums diesels were all the rage. Everyone said they wanted a diesel. Diesels were awesome. Just before diesel gate - remember that.Why do companies sell them to unsuspecting, and innocent trusting, customers?
So my guess is at the time they were chasing both the customer mindset that diesels were awesome, and better mileage. Diesels were by far the preferred option in Germany for years, so why not sell them here I suppose. Jeep did it. GM did it in the Colorado. Nissan did it in the Titan. There were lots of them coming online around that time.
In fairness I think they used to be a lot more trouble free. As well - were back to a what - $16K bill, for what most likely was the fuel pump all along. So is that the diesel's fault really, or the shop's?