I think they have done a good job with the styling for the most part, I've yet to see one in person due to dealer sparsity, but there are a couple of detail items that bother me as they look out of place, they are things that I don't believe Harley would have let slide.
Whatever you think of Harley the styling and details usually hit the mark, and there aren't things that look incongruous.
I hope they sell, as competition will improve both manufacturers motorcycles.
I see it as more of a Touring bike competitor than a Softtail competitor though...
Interestingly I like the Vintage best and the corresponding Harley would have been the Road King Classic which is discontinued ostensibly due to lack of sales. I understand you can still buy the leather bags for a standard Road King, but that may not bode well for the Vintage.