I agree - I also think diesels will sell here if advertised properly and if people are 'educated' about them.
US is not very forward-thinking when it comes to automobile technologies, and diesels. decades and decades of thinking diesels are 'bad' has done a lot of damage, and even when car makers know that there might be a chance for diesels to sell well here, they know it's gonna take a lot coaxing and trying and advertising to change a mindset that has prevailed for a very long time, so of course they probably concentrate on what's ALREADY selling well/best, without any big effort ...
But someone has to start doing it, and VW and BMW do it a little bit, but an offering and an effort from a Japanese maker to sell diesels in the midsize sedan segment will help open more eyes, as that segment has the largest number of buyers..
US is not very forward-thinking when it comes to automobile technologies, and diesels. decades and decades of thinking diesels are 'bad' has done a lot of damage, and even when car makers know that there might be a chance for diesels to sell well here, they know it's gonna take a lot coaxing and trying and advertising to change a mindset that has prevailed for a very long time, so of course they probably concentrate on what's ALREADY selling well/best, without any big effort ...
But someone has to start doing it, and VW and BMW do it a little bit, but an offering and an effort from a Japanese maker to sell diesels in the midsize sedan segment will help open more eyes, as that segment has the largest number of buyers..