Scion tried marketing themselves to not-car-people, in a way taking the place of Saturn. They both did no-haggle deals. Not surprisingly, someone who treats a car as an appliance is going to have middling success especially if it burns oil and they never check the dipstick.
Scion also didn't want to face the reality of that generation having crippling student loan debt. There's an old proverb about selling an old guy a young man's car but not vice versa, which is why we see all those 55 year old spinster librarians driving their cats around in these things.
And they always appear on craigslist as a "toyota scion", just like people used to mislabel geo prisms as corollas. All this to say, don't pay nine grand for a ten year old econobox.
Scion also didn't want to face the reality of that generation having crippling student loan debt. There's an old proverb about selling an old guy a young man's car but not vice versa, which is why we see all those 55 year old spinster librarians driving their cats around in these things.
And they always appear on craigslist as a "toyota scion", just like people used to mislabel geo prisms as corollas. All this to say, don't pay nine grand for a ten year old econobox.