A trick I learned.
Always have some gritty sand paper in your workshop.
When you get the filter spun on by hand, snug it up using a piece of gritty sandpaper in your hand, and you can get it pretty tight.
On our Toyota, I have gotten lazy and just purchased the fram filters with the textured bottom, so I can get them on tight by hand.
I used to have issues with Fram filters on my Ford's, with startup knock, but nothing like that on my Matrix.
On the Sonata, I use OEM Hyundai filters, and snug it up with a piece of sand paper.
Always verify the old gasket is not on the block, and always lube the new gasket with some oil on your finger.