While my post earlier in this thread condemns manufacturers and the new maximum profit business model, cutting all corners possible, Battery longevity is most influenced by how close the battery gets to live its lifespan, to 100% charged.
The worst quality battery kept fully charged will outlast the best battery kept 75 to 80% charged.
With batteries not underhood, and never discharged more than the parasitic draws occurring overnight, most any battery can give good service for many years.
Deplete the battery to 80%, and it takes 3+ hours at 14.4v+ to achieve 100% no matter how powerful the charging source might be.
Doubtful any car will hold 14.4v+ for 3 hours
Doubtful any car with a 80% charged battery will be driven the 3+ hours needed to get the battery to 100%.
Plug in and recharge after any significant discharge. Do not rely on the alternator. It is not a free power source, it is not a magical instantaneous battery charger.
And lead acid batteries want to be 100% charged at all times, sitting back and eating bon bons. Anything less will yield less than ideal longevity.
As far as who makes what battery for whom, Decipher this site:
http://jgdarden.com/batteryfaq/batbrand.htm