Only the 3.0L and 3.3L V-6 engines are hard on oil, the other Toyota engines are quite easy on oil, for the most part.
I'd use Havoline 5w-30 and change it at 3-4K drains or 6 months, after dumping the factory fill at 1,000 miles. Chevron Supreme 5w-30 is also a solid choice at 3-4K drains as well, especially when its onsale at Kragen's for $0.49/qt after mail-in rebate. Both are very similar but the Havoline appears to be more robust.
Stick with the new, Napa Proselect ($2.50), Purolator Premium Plus ($3), or Supertech ($2) oil filters. No need to use the high-end filters such as the Wix, PureOne, M1, Amsoil, or K&N for drains less than 5,000 miles.
BTW John, why do you suggest a 10w-40 for every new Toyota? Any Toyota 4-cyl/6-cyl/8-cyl will work well on a 20wt or a 30wt, anything thicker than a 30wt in that application will give you no benefits and will reduce your fuel efficiency!
EDIT: A syn, changed at 5000 miles as required by warranty, would be complete overkill and would be a waste of money. Short drains of 3-4K with a quality dino is more cost-effective.
Michael
[ September 22, 2005, 06:59 PM: Message edited by: Michael Wan ]