Sometimes people ( bitog posters ) will use Techron in a near empty or half full tank for the purpose of having a more concentrated cleaner go through the system. YMMV
You might be confusing that with the instructions on the bottle which tell you to pour the contents into a near empty tank and then refill it. As everyone is telling you, that's so it gets mixed well, and that also creates the official factory recommended concentration.
No, an oil change is not necessary after using Techron, unless it's time for one already. Some people use fuel additives right before an oil change, that way if anything DID contaminate the oil it gets tossed with the old oil.