Why doesn't Royal Purple claim that it cleans engines?

[SubieRubyRoo]

Was just moseying about and came across this clip from RP's advertisements. They're clearly claiming in the before and after pics on the right (and showing, IMO), significant cleaning going on via photographic evidence... yet why aren't they claiming in print on the left marketing area that they do this? Seems a pretty significant miss, unless it were a result that any other oil could provide.

 

[Brian123]

I am wondering that also, but there oil bottles look awesome and I have 1 of there oil filters sitting on my desk because the purple color seems to go with my Computer!

 

[wpod]

Maybe you should give Royal Purple a call .

 

[Hall]

Could it be because it's not something measurable and is only a "visual" difference ?

 

[FowVay]

Once they put it in writing it opens them up to all sorts of false advertising lawsuits. People who know... know. Some are just looking for a reason to make a fraudulent claim lawsuit so they can hit the jackpot.

 

[RazorsEdge]

He's done different videos of it cleaning up some of his engines on his YouTube channel.

 

[SubieRubyRoo]

Once they put it in writing it opens them up to all sorts of false advertising lawsuits. People who know... know. Some are just looking for a reason to make a fraudulent claim lawsuit so they can hit the jackpot.

That was my thinking as well. Those are pretty significant differences to not mention a peep about it.

 

[Hall]

That was my thinking as well. Those are pretty significant differences to not mention a peep about it.

A picture is worth a thousand words (otherwise)

 

[JMJNet]

Results vary by engine/car/manufacturer?
So, unless RP can produce the results with a lot more (mean really a lot like at least 1000) sample, then you know what frivolous people going to do.

 

[Warstud]

Because it's really rebranded Valvoline with purple food coloring in it .

 

[buster]

Calumet is a manufacturer of POEs. They likely make it into some of their blends.

Specialty Products Manufacturer | Calumet

Calumet manufacturers, formulates, and markets a diversified slate of specialty branded products in various consumer and industrial markets.

calumet.com

 

[Soft Cars]

I am wondering that also, but there oil bottles look awesome and I have 1 of there oil filters sitting on my desk because the purple color seems to go with my Computer!

THEIR

 

[Brian123]

THEIR

Now I know why I always got D's in English Class!

 

[Soft Cars]

Now I know why I always got D's in English Class!

You can take English Class right here at BITOG.

 

[nascarnation]

Because it's really rebranded Valvoline with purple food coloring in it .

I've often had the thought that repackaging Supertech/Kirkland and adding a catchy color and advertising would draw a fervent band of believers.....

 

[CanAmAndMore]

Royalty doesn't clean...

 

[fleetguy1984]

Not sure about cleaning out your engine?? But It'll defiantly "Clean out" your wallet !!