Why does a $62,000 2025 Ram 1500 NOT have passive keyless entry?

I'm thoroughly confused. Yes, I know.... this is Stellantis.

Why doesn't a $62,000 Ram 1500 BigHorn Crew 4x4 (with the Level 2 package) have passive keyless entry.... when a $30,000 Jeep Compass and a $32,000 Chevy Equinox have it?

To get inside it, you have to rummage the key fob out of your pocket, and press the unlock button on the fob. The same way that it is with my 20 year old Silverado. I just rented a 2024 Chevy Equinox LT in fleet trim, that had passive keyless entry.

Why not on a brand new $62,000 pickup?
Welcome to de-contenting. 2024 models have it.
 
I love my keyless entry/ignition , etc. I don't think my 2018 Titan is high on the list of most stolen vehicles .
 
I'm thoroughly confused. Yes, I know.... this is Stellantis.

Why doesn't a $62,000 Ram 1500 BigHorn Crew 4x4 (with the Level 2 package) have passive keyless entry.... when a $30,000 Jeep Compass and a $32,000 Chevy Equinox have it?

To get inside it, you have to rummage the key fob out of your pocket, and press the unlock button on the fob. The same way that it is with my 20 year old Silverado. I just rented a 2024 Chevy Equinox LT in fleet trim, that had passive keyless entry.

Why not on a brand new $62,000 pickup?

My 2016 has it.. but it was the Longhorn edition. I've noticed lots of the stuff that came standard on my longhorn in 2016 are actually optional on the new ones.. One example is the larger gas tank.
 
I have 2 Chevys, a '11 Equinox and a '21 Traverse. With both of them you need to fish the fobs out of your pocket to unlock the doors with the buttons. The Equinox has the flat key you need to stickin the dash, which seemed weird to me at first, but I'm used to it now. And with the traverse, it can start with the fob in your pocket. That messes me up when switching between cars. What I'd like to know is, do these changes in key style and location, make these vehicles any harder to steal ?.. I've heard that if you loose your fob, either flavor is stupid expensive to replace.,,,
 
It takes all of 5 mins to replace the battery on the passive fob for my BMW.
Not all of them. And lose one… and how much is the replacement with coding and all?

Early-mid 90s MB owners are facing this now. Their $100k (in 1990s dollars) cars are becoming paperweights!
 
Not all of them. And lose one… and how much is the replacement with coding and all?

Early-mid 90s MB owners are facing this now. Their $100k (in 1990s dollars) cars are becoming paperweights!
You're comparing a new car to a 30 year old car. 30 years is a long time.
 
My 2016 has it.. but it was the Longhorn edition. I've noticed lots of the stuff that came standard on my longhorn in 2016 are actually optional on the new ones.. One example is the larger gas tank.
You are right, my 2016 Limited has the larger tank as well standard but then we own the top line upper level trims.
 
I'm thoroughly confused. Yes, I know.... this is Stellantis.

Why doesn't a $62,000 Ram 1500 BigHorn Crew 4x4 (with the Level 2 package) have passive keyless entry.... when a $30,000 Jeep Compass and a $32,000 Chevy Equinox have it?

To get inside it, you have to rummage the key fob out of your pocket, and press the unlock button on the fob. The same way that it is with my 20 year old Silverado. I just rented a 2024 Chevy Equinox LT in fleet trim, that had passive keyless entry.

Why not on a brand new $62,000 pickup?
It is not just a cost cutting issue although it plays a role. When cars are made, there is additional manufacturing expense associated with having complex option choices. For example, with Honda, traditionally if you want certain features, you have to buy a certain trim. So if you want the big pano roof on a Pilot, you need to get the Elite model. If you want just a regular sunroof, you have to upgrade from an LX. This approach simplifies (and limits) choice for the consumer, and pricing discussions at the time of purchase. It also simplifies manufacturing configurations and saves money for the manufacturer. Other manufacturers permit greater flexibility for the consumer, with the upside (from the dealer perspective) that it makes cross shopping dealers more difficult due to the lesser likelihood of a perfect apples to apples comparison. Chrysler has traditionally been in this camp and you can get. Big Horn 1500 with a pano roof. But there are certain features that if you really want them, they protect the franchise value of the higher trim models by requiring you to upgrade if you want those features. So if you want air suspension (no thanks) you need to get a Limited or higher: otherwise if you could equip a big horn like a Laramie or a limited why would anyone buy those more expensive models. So yes it is definitely a cost savings measure, but it is more complex than that in the sense that they are protecting the value of the higher trims. An analog is that an airline won’t allow economy passengers to move up and sit in premium if those sits are unoccupied. There is a minimum amount that you must pay so the airline can protect the franchise value of the premium seats. Long story short is if you want certain features, just get the higher trim.
 
I had a newly redesigned for 2025 Camry rental car that didn't have it. Agreed, it's ridiculous and should be standard on every car by now.
To get that on a Camry LE, you need to spring for the $1200 Convenience Package that includes Smart Key on both the front doors, HomeLink and all weather mats.

Some don’t like it the passive keyless - cars can be stolen that way but most thieves won’t target something prosaic like a Camry.
 
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