Here is one for you, it MAY SHOCK some people in here.
YOU MENTION ICE CREAM, how is this for marketing BIG NAME BRANDS and the public is still clueless.
Take about cheapening the size of the product, what about the product itself but with creative marketing you think you are still buying Ice Cream!
We should do a poll =
A.How many people think that Breyers is Ice Cream?
Let me word it another way since people may not get the above question.
B. How many people think, when they go out to the supermarket and buy a 1.5 quart container of Ice Cream they reach in and pick up a container of Breyers. DO you think you are buying Ice Cream? Yes or No
Spoiler = You are not buying Ice Cream. Breyers no long fits the government standard to be labeled Ice Cream. You will NOT see the word Ice Cream ANYPLACE on the container. How is that for creative marketing?
Breyers is labeled a Frozen Dietary Desert NOT Ice Cream, it no longer qualifies to be called Ice Cream
(there maybe still a flavor or two that qualifies, not sure if they made the complete transition yet) But you will no longer find the word Ice Cream on almost all their 1.5 quart containers.
Companies do it because the public (just like pet foods that I posted about) do not read labels of what they are buying anymore, they just assume. Most Supermarket pet foods are labeled like they are buying a meat based product complete with meat photos on the bag when the main ingredient is corn and people buying Ice Cream in the Breyers brand are getting a frozen desert not Ice Cream.