This doesn't surprise me. I guess that this is due to the Rank Group owning both companies now?
That said, I'd rather buy a Champ Microgard than a FRAM Microgard... At least for my two cars. The quality is better and the Champ filters for my cars are domestic (non-e-core).
I think that I read somewhere that they are consolidating some of their manufacturing and support resources.
This is probably also why Walmart pulled their Supertech filters, considering that it would ultimately mean that one company would have 90% of the shelf space.