When did MAX LIFE first come out?

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Hello gentlemen and ladies. Does anyone here remember when VALVOLINE came out with the first form of MAX LIFE and DURA BLEND? Just curious as I was at AZ looking at some max life for neighbors truck(doing a oil change on it this afternoon) and noticed they had some dusty looking old MAX LIFE and DURA BLEND bottles. Seems like no one has any of the MAX LIFE FULL SYNTHETIC left.
 
That had to be like 10 years ago.I remember the kid,father and dog commercials on an older pickup during NASCAR broadcasts.Like the father was keeping that older truck alive for the kid when he got a drivers licence....
 
Wow I thought it was longer than that also. Well it was a smashing success that's for sure and they still own that market too.
 
Sadly, I do not believe that ANYONE stocks the MaxLife full synthetic on their shelves.

You'd be lucky to get them to even try to order it for you.
frown.gif
 
Believe it or not, Meijer stocks Maxlife full syn here.
It is priced the same as Synpower, sometimes as low as $19.99/5.1 qt jug.
Walmart used to, but no longer does in this area.
 
Durablend has been around at least since the mid-1980's, I've got C&D mags from 1989 with adds for D-B in them.....
 
Durablend seems to be less widely available than it once was, although it is still listed on the Valvoline site.
According to the Valvoline PDSs, DB is a little thinner than ML, and it lacks moly, which ML has.
It may be that between inexpensive synthetics and high mileage blends, there just isn't much market space for a blend oil to sell at a premium price, so Durablend may be gradually fading away.
 
Originally Posted By: carwreck
March 7, 2000
http://www.theautochannel.com/news/press/date/20000307/press009667.html
________________________________
1999 Olds GLS
1987 Toronado
Originally Posted By: shell_user
Thanks Carwreck for that info. I thought it was in the mid 90's.


Originally Posted By: carwreck
March 7, 2000
http://www.theautochannel.com/news/press/date/20000307/press009667.html
________________________________
1999 Olds GLS
1987 Toronado


I want to say in predated this by a couple of years. I was working for VIOC when we first were made aware of it but can't recall if we ever actually got any in. That would have been 97' 0r 98'...
 
Actually yesterday evening I stopped by the Advance Auto to do the nexgen rebate thing(cant beat FAR). The Advance Auto had about 6 quarts of 5w30 MAX LIFE FULL SYN down to 1.85 a qt. I grabbed those also. I may use the nexgen max life in the old chevy truck of mine since the nexgen max life I picked up was 10w30.
 
Originally Posted By: fdcg27
Durablend seems to be less widely available than it once was, although it is still listed on the Valvoline site.
According to the Valvoline PDSs, DB is a little thinner than ML, and it lacks moly, which ML has.
It may be that between inexpensive synthetics and high mileage blends, there just isn't much market space for a blend oil to sell at a premium price, so Durablend may be gradually fading away.
Purely syn-blend oils are becoming fast obsolete , as most HM are now syn-blends. With GrpIII syns cheap on the market the market share of syn-blends like durablend is becoming very small. Pennzoil still makes two but Gold is a easy to find as a golden unicorn , while the other is marketed towards dexos apps. I cant see syn-blends surviving in the market unless they find a new niche. I think Pennzoil has the right idea with its dexos synblend , however Castrol and Valvoline refuse to pay GM's license fee. With the gap between quality dino's and cheap syns , its hard to see synblends on the market anymore.
 
Originally Posted By: Thax
...Pennzoil still makes two but Gold is a easy to find as a golden unicorn...


It's readily available at the local Wal-Mart here, and definitely marketed as a cheaper alternative to meet Dexos. It's not much more than a bottle of PYB, of course, it's not available in the bulk 5qt jugs...
 
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I have a couple of Maxlife 20w-50 quarts from 2003, and 7 quarts of Maxlife 30(Yes Straight 30, .99c closeout) from 2003 in my Stash. Most recent oil change was for parents 2001 Jeep Cherokees 4.0 that got 6 quarts Maxlife 10w-30 and a NAPA 31515 oil filter.
 
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