with a modern $2.00 filter running anywhere from 10-20K miles , these lifetime oil filters dont make economic sence.
my honda takes 5 filter changes for 100,000 miles of use. 5 supertech filters is about $11.00 after taxes to go 100,000 miles. a purepower type filters is quite costly, id have to go voer a million miles on my honda just to come close to breaking even in terms of cost!
maybe just maybe a lifetime filter would make economic sence if you were determined to change a conventional filter every 3K miles or less. but most owners manuals these days dont recomend that short of an interval. and most people (atleast on bitog) are realising that any conventional oil filter lasts alot longer than 3K miles.