Originally Posted by FordCapriDriver
It varies greatly by country...
For many people in NA, Europe is an old, vague foreign country far away. Also many think Europe = Germany...since many German products are pushed in NA, with for some reasons (true or not) the idea of quality behind. Well at least the image of German made products is very positive.
But I can't blame them, many countries in Europe, with each their own cultures and stuff.
For Brittany I'd say Total, Shell, Castrol and Motul, then distributor brands (Carrefour, Leclerc), than smaller local brands like Igol, Yacco, who try to be competitive for small shops.
Never seen Liqui-Moly, but then again most supermarkets only have Total, Shell and their own brand.
Castrol mostly for gear oils, along with Fuchs (which must offer good pricing cause is seen in "discount" style shops), but also as a high end expensive offering in some supermarkets.