What happened to Dodge & Chrysler?
- Thread starter Escape08
- Start date
AMC Another Manufacturers Castoffs.
They planned the new Charger to be able to be built as either an EV or to take the I-6 twin turbo Hurricane. The latter version will come after the EV which is being built now.
When Chrysler was Chrysler, it was always well back from Ford with product and sales and was well back from GM, as was Ford.
Today, Chrysler is but a shadow brand, and Jeep is something bought from AMC eons ago.
It could be argued that Ford and GM prosper these days largely on trucks, but brand loyalty is strong in that market, but Dodge never had much and rebranding it as "Ram" probably didn't help.
What remains of Dodge and Chrysler as brands is a role as only a small part of a conglomerate of third tier vehicle brands for which the outlook is not good.
Just as an example, Fiat was once a leading brand in Europe that actually outsold VW in Europe in some years.
Today?
Meh.
This is sad, and not just for the old Chrysler badged brands.
The whole thing comes tumbling down in the next global economic contraction.
Today, Chrysler is but a shadow brand, and Jeep is something bought from AMC eons ago.
It could be argued that Ford and GM prosper these days largely on trucks, but brand loyalty is strong in that market, but Dodge never had much and rebranding it as "Ram" probably didn't help.
What remains of Dodge and Chrysler as brands is a role as only a small part of a conglomerate of third tier vehicle brands for which the outlook is not good.
Just as an example, Fiat was once a leading brand in Europe that actually outsold VW in Europe in some years.
Today?
Meh.
This is sad, and not just for the old Chrysler badged brands.
The whole thing comes tumbling down in the next global economic contraction.
They used Saginaw(GM) gearbox's, PS pumps, & Columns...At the time this was the best stuff.
Used automatic transmissions from a few different manufactures, The TH400 from Hydramatic(GM), TF-727 from Chrysler, And a few different Borg Warner models which later became Aisin Warner. Not a bad line up????
Many smaller automotive companies did the same thing.
Actually I am an AMC fan, especially the Ramblers. It was odd how sometimes you would see Ford stuff, Holly, Motorola, Prestolite and Delco all mixed in.
The time to do something about Chrysler and Dodge was when FCA took over. It’s clear that only Ram and Jeep were seen as valuable. So that’s where all the development money went and is going.
Chrysler could’ve been focused on upper class cars and SUVs. Basic awd, so it doesn’t compete with Jeep too much, focused on quiet, smooth ride and super nice interiors.
But Jeep is basically that now, plus all of the 4x4 and outdoor style stuff, so there is really no room for Chrysler at all.
Chrysler could’ve been focused on upper class cars and SUVs. Basic awd, so it doesn’t compete with Jeep too much, focused on quiet, smooth ride and super nice interiors.
But Jeep is basically that now, plus all of the 4x4 and outdoor style stuff, so there is really no room for Chrysler at all.
I firmly believe we have too many brands. Its not helping these companies.
When we had only 3 suppliers, then different branding made some sense, for differentiation purposes, even if they weren't that different.
In marketing there is a basic concept called an "evoked set". It essentially says that consumers are only going to consider some number of brands for any purchase, and cars are no different. There are what - something like 20 OEM's now, many with more than one sub brand. No one will consider that many for a purchase.
Pontiac, Oldsmobile, and Mercury went away for these reasons. Nissan needs to roll infiniti back into Nissan - like they do in Japan. Chrysler needs to go away. Dodge maybe too, or rebrand all the imported Fiat stuff under Dodge if they like. Etc and so on.
I don’t think the issue is with the amount of brands in the market as a whole, but the number of brands that are owned by one entity. These brands inevitably end up competing internally against each other. And that is a big problem.
All the brands and garbage.
Nice to know but if it's not a V8, I'm not interested.
My Dad had a Rambler sedan and Rebel/Ambassador station wagon's. I remember the 360 2bbl carb in the Ambassador, our first car with A/C, it moved out ok. AMC made pretty decent V8's
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- Nov 23, 2020
- Messages
- 478
Two or three easy steps could save the " Chrysler " or Dodge name like building visually stimulating vehicles
Why does ever fuel efficient car or hybrid or electric vehicle maintain a sick sad body design that makes car people just say no from 100ft away
For all the fuel mileage saved or the lack of a ICE altogether instantly mean all style and appeal get thrown instantly our the window for a round jellybean or a wedge looking monstrosity........why can't they bring a real look back and give dome aerodynamics up for actual taste and style
2 door Chargers that actually take styling cues starting with the 68 and re release each generations slight changes in the same year intervals as they did originally and can have a electric or the new hurricane
Bring back a true Dakota built on the basic gladiator platform.......tell me they wouldn't ourself a Tacoma or colorado with a solid front axle and the new hurricane
Or actually update the 3/4 ton up with the new cab and body instead of milking an existing cab thru 3 slight refreshes
Seems these are ideas thst everyone would be much more likely to look at them as a serious truck brand if they did
I want good things to happen to keep an iconic brand alive but at each turn it's a step backwards with Stelantis at the controls
Why does ever fuel efficient car or hybrid or electric vehicle maintain a sick sad body design that makes car people just say no from 100ft away
For all the fuel mileage saved or the lack of a ICE altogether instantly mean all style and appeal get thrown instantly our the window for a round jellybean or a wedge looking monstrosity........why can't they bring a real look back and give dome aerodynamics up for actual taste and style
2 door Chargers that actually take styling cues starting with the 68 and re release each generations slight changes in the same year intervals as they did originally and can have a electric or the new hurricane
Bring back a true Dakota built on the basic gladiator platform.......tell me they wouldn't ourself a Tacoma or colorado with a solid front axle and the new hurricane
Or actually update the 3/4 ton up with the new cab and body instead of milking an existing cab thru 3 slight refreshes
Seems these are ideas thst everyone would be much more likely to look at them as a serious truck brand if they did
I want good things to happen to keep an iconic brand alive but at each turn it's a step backwards with Stelantis at the controls
I am still floored that FCA has not produced a viable compact SUV since original Jeep Cherokee.
Everyone else eats them alive. Also why name your sole offering a horrid bug called hornet. I don’t count Jeep offerings as they are mediocre at best
They get away with it because the Cummins ISB engine option.
Which they turned into a pile of junk once it switched over to hydraulic lifters.
