Walter P Chrysler's great grandson "letter to the people, saving Chrysler, a call to action" is Chrysler at risk of going under?

Pinto? Chevette? Citation? Tempo?
This was just a bad era for lots of cars. I also remember how Toyota pick ups with the two piece beds rusted out profusely. Toyota tried adding seam sealer between the panels but that seemed to only speed up the process. Also Datsun B210s had rust perforation in the tops of the fenders usually within 2 years.
 
Chrysler has never been a top tier brand. They have had a few successes over the years, but overall their vehicles have always been considered to be of poor quality.

It will take new management and another success like the "K" car to keep them from going under.
 
This was just a bad era for lots of cars. I also remember how Toyota pick ups with the two piece beds rusted out profusely. Toyota tried adding seam sealer between the panels but that seemed to only speed up the process. Also Datsun B210s had rust perforation in the tops of the fenders usually within 2 years.
Dat-soon?
 
Chrysler has never been a top tier brand. They have had a few successes over the years, but overall their vehicles have always been considered to be of poor quality.

It will take new management and another success like the "K" car to keep them from going under.
He's specifically talking about the Chrysler nameplate (which only has two vehicles), not "Chrysler" the company, which is Jeep/Dodge/RAM/Chrysler and now part of Stellantis. Whether the Chrysler brand disappears or not (his concern) is not of much consequence to the future of the group, since it constitutes such a tiny segment.

"Management" in this context is Stellantis, the parent for many other marques mentioned in this thread, including Peugeot, Citroen, Lancia, Maserati, Opel, Vauxhall and Alfa Romeo.

The problem is that the Chrysler brand has been neglected while the focus has been on Jeep/Dodge/RAM, who all have popular products. Chrysler's only "current" offering, of the whopping two under the nameplate, is the Pacifica.
 
He's specifically talking about the Chrysler nameplate (which only has two vehicles), not "Chrysler" the company, which is Jeep/Dodge/RAM/Chrysler and now part of Stellantis. Whether the Chrysler brand disappears or not (his concern) is not of much consequence to the future of the group, since it constitutes such a tiny segment.

"Management" in this context is Stellantis, the parent for many other marques mentioned in this thread, including Peugeot, Citroen, Lancia, Maserati, Opel, Vauxhall and Alfa Romeo.

The problem is that the Chrysler brand has been neglected while the focus has been on Jeep/Dodge/RAM, who all have popular products. Chrysler's only "current" offering, of the whopping two under the nameplate, is the Pacifica.
Rode in one today - better than the Kia vans it replaced …
(Driven around - we don’t drive here) …
 
He's specifically talking about the Chrysler nameplate (which only has two vehicles), not "Chrysler" the company, which is Jeep/Dodge/RAM/Chrysler and now part of Stellantis. Whether the Chrysler brand disappears or not (his concern) is not of much consequence to the future of the group, since it constitutes such a tiny segment.

"Management" in this context is Stellantis, the parent for many other marques mentioned in this thread, including Peugeot, Citroen, Lancia, Maserati, Opel, Vauxhall and Alfa Romeo.

The problem is that the Chrysler brand has been neglected while the focus has been on Jeep/Dodge/RAM, who all have popular products. Chrysler's only "current" offering, of the whopping two under the nameplate, is the Pacifica.
What "Chrysler" branded product has been a top tier product in the last say 30 years?

The 300 was OK but I wouldn't call it top tier by any stretch. I can't even really think of another one. My parents had a New Yorker in probably the late 80's. Dad got it used cheap. Ran OK but really didn't compare to the Ford / Chevy offerings of the time luxury wise.

I think this ship sailed a long time ago and has very little to do with Stellantis. They should have kept the mini-van a dodge and quit the "Chrysler" nameplate long ago.
 
Define top tier. What makes a car top tier? Is it comfort? Fuel economy for its class? Is it styling? Is it handling?
 
What "Chrysler" branded product has been a top tier product in the last say 30 years?

The 300 was OK but I wouldn't call it top tier by any stretch. I can't even really think of another one. My parents had a New Yorker in probably the late 80's. Dad got it used cheap. Ran OK but really didn't compare to the Ford / Chevy offerings of the time luxury wise.

I think this ship sailed a long time ago and has very little to do with Stellantis. They should have kept the mini-van a dodge and quit the "Chrysler" nameplate long ago.
That's exactly it, what products over the last 20 years do we remember being featured under the Chrysler marque?

- 300, which, in SRT-8 form was pretty cool, but that's a 20-year old platform now and it was never updated to be competitive with the Germans
- Aspen, which was a re-badged Durango and only available for a couple of years
- 200, which was a re-badged Dart (ooooof)
- Town & Country, which was a more upscale Dodge Caravan
- Pacifica, which is one of the whopping two vehicles under the brand right now, and, objectively, is a pretty nice minivan, but that's not enough.

So, for a brand that SHOULD have been like Lincoln and Cadillac, or at least that appears to have been the intention, it was never properly resourced with vehicles that would enable that to happen.
 
Rode in one today - better than the Kia vans it replaced …
(Driven around - we don’t drive here) …
Yeah, I've been in one a pile of times as my dealership uses one for the shuttle, which I take if I don't need a loaner. It's a nice van, definitely much nicer than the last Sienna I was in, but that was several years ago now.
 
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Define top tier. What makes a car top tier? Is it comfort? Fuel economy for its class? Is it styling? Is it handling?
I agree 100%! This definition is elusive and has multiple meanings to several people. It may be defined by a price point, or reputation, or some other bravado description. Whatever it is the definition differs among many consumers.
 
Why don't these morons just pick a good selling good SUV, a good selling good sedan (Corolla/Accord) and copy them?
Then, if the grass grows, try their hand at a lightweight, 2WD trucklette?
They really seem inept.
 
Define top tier. What makes a car top tier? Is it comfort? Fuel economy for its class? Is it styling? Is it handling?
Your at or near the top in sales volume for that segment. OEM's make money when they sell product. Thats how business works and how top tier brands / products are determined in the business world.

And yes there were lots of great cars the public didn't buy, but they didn't make their owners any money either.
 
I think the FCA leadership made a big mistake in killing the 5th-gen Dodge Grand Caravan, and replacing it with the much pricier Chrysler Pacifica. The DGC tooling and design had long ago been amortized, so they could sell them at a very competitive price and still make money. They are still very common here, whereas it's a novelty to see a Pacifica.
Minivan sales are less profitable and down considerably. People buy SUVs and FCA offers hot garbage in smaller sizes like Dodge Hornet , Jeep Compass etc while profitable sales leaders like CRV and RAV4 demolish them.
 
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