Originally Posted By: Hemi426
It's sad that people will spend $60 per week on cigarettes or $40 per weekend on beer yet they are too cheap to pay $25 for a quality motor oil every six months(Pennzoil Ultra).
To most drivers in North America, SYNTHETIC MOBIL 1 and they don't see any reason to pay more than M1 for an unknown quality, that is reality.
To dethrone M1 as king of synthetic oil market, other companies must do better jobs in marketing.