Originally Posted By: A_Harman
Sergio is running a car company that could disappear and hardly anybody would notice, but for fans of Jeep, the Hemi, and diesel Rams. Bringing Alfa Romeo back to the US will only get a few more sales to a small, small niche. Nobody wants to buy a Fiat branded car in the US. They have already thrown in the towel on small and medium passenger cars in the US by stopping production on the Dart and 200, which were good cars. The problem is, there is worldwide overcapacity in the auto industry, and the small players must team up or close down.
OK, Cali is not the US, but have you actually looked at how many new Fiat 500's are running around? Not as many as Mini's, but still a very respectable number. Both outsell Hemi-Chargers out here ... RAM trucks, meah - more Chevies get sold here and way more Fords.
I suspect the Alfa will do well too
I've had air-cooled VW's, a Scirocco, and a Jetta. They were all fun. Not as quick or evil as my last Audi, but still nice cars. I'd buy another VW if they made what I wanted (a 400HP all wheel drive Scirocco)