I see most Mustangs bought by women who like coupes, not hot rodding guys.
Volvos have definately been associated with nerds for much of their life, however, many Volvos make great luxury cars.
If Chinese business owns Volvo, but lets the experts in Sweeden make the decisions about design and manufacturing, I wouldn't mind buying a Volvo. However, if the name gets stuck on something that is a typical Chinese products, then I will never buy a Volvo.